Well it's the end of another busy week. We've not even begun publicity in earnest and already have 90 fans on Facebook and 23 followers on Twitter, so the appetite and interest is clearly there.
The start of next week sees Gemma joining us to head up PR and awareness and to work with Socius on wider marketing. This should see a surge in interest and we're going to have to develop some key messages to enable everyone to get their heads around the concept of this thing.
We also have our first proper meeting with Dr Andrew Reeves of De Montfort University to discuss how we should benchmark and monitor progress - he'll also be able to give a good steer on ways to make the whole initiative more successful.